Tuesday, January 30, 2007

Smithsonian Deal (II) - Long Tail Ideals

Reviewing the Smithsonian deal with Corbis - initially, my thinking centered mostly on the nature of Museums as stewards of public trust and culture.

But clearly, there are even broader social ramifications to this deal.

Recently there's been a good deal of buzz surrounding Chris Anderson's book The Long Tail. The immediate ramifications of which relate to the creation, distribution and consumption of digital products and content. His examples are numerous but consider Amazon's impact on books, iTunes' on music, NetFlix's on movie distribution... These platforms have unleashed consumers from the tyranny of the Top 10 and allowed for the aggregation and distribution of a larger swath of cultural content (both high and low). The long tail makes previously obscure content accessible to a wider audience than ever possible. Anderson makes clear that the economics of scarcity no longer apply when the cost of storing and distributing products approaches zero.

Yet, in this Smithsonian situation, the promise of the long tail web paradigm is being ignored. And while no one suffers because of Corbis, no one truly gains either (at least not in any broader social sense). Can you imagine how irrelevant iTunes would be if it served only as a platform for insiders in the music industry? Or, if Amazon were only a tool for editors and publishers? Yet, this is essentially the closed content distribution model the institute is leveraging.

As Anderson points out, for long tail systems to succeed, they also require trust.

How appropriate.

4 comments:

oakleyses said...

tiffany jewelry, longchamp outlet, polo ralph lauren outlet online, nike air max, replica watches, ugg boots, tiffany and co, replica watches, prada handbags, oakley sunglasses, oakley sunglasses wholesale, louboutin pas cher, christian louboutin, nike air max, christian louboutin outlet, ray ban sunglasses, louis vuitton, polo ralph lauren, longchamp pas cher, polo outlet, christian louboutin uk, nike outlet, air max, longchamp outlet, gucci handbags, oakley sunglasses, kate spade outlet, longchamp outlet, jordan pas cher, ray ban sunglasses, cheap oakley sunglasses, tory burch outlet, prada outlet, oakley sunglasses, sac longchamp pas cher, uggs on sale, michael kors pas cher, louis vuitton outlet, chanel handbags, nike free run, louis vuitton outlet, christian louboutin shoes, burberry pas cher, nike roshe, ugg boots, louis vuitton outlet, ray ban sunglasses

oakleyses said...

hollister uk, michael kors outlet, nike air max, michael kors outlet online, converse pas cher, true religion outlet, uggs outlet, lululemon canada, michael kors, michael kors outlet, michael kors outlet online, coach outlet store online, nike air max uk, michael kors outlet, vans pas cher, ralph lauren uk, coach purses, michael kors outlet online, nike free uk, polo lacoste, abercrombie and fitch uk, replica handbags, michael kors, true religion jeans, nike air force, sac vanessa bruno, true religion outlet, nike blazer pas cher, ray ban uk, guess pas cher, uggs outlet, hollister pas cher, oakley pas cher, burberry handbags, mulberry uk, timberland pas cher, sac hermes, nike roshe run uk, nike tn, hogan outlet, north face, new balance, ray ban pas cher, nike air max uk, burberry outlet, true religion outlet, michael kors outlet online, north face uk

oakleyses said...

ghd hair, instyler, mcm handbags, beats by dre, giuseppe zanotti outlet, hollister, iphone 6 plus cases, vans outlet, wedding dresses, bottega veneta, ferragamo shoes, ipad cases, new balance shoes, lululemon, jimmy choo outlet, iphone 6s cases, mont blanc pens, nike roshe run, s6 case, insanity workout, nfl jerseys, ralph lauren, valentino shoes, longchamp uk, asics running shoes, north face outlet, celine handbags, hermes belt, hollister clothing, abercrombie and fitch, reebok outlet, baseball bats, soccer jerseys, herve leger, iphone 5s cases, nike huaraches, iphone 6s plus cases, north face outlet, soccer shoes, babyliss, iphone cases, p90x workout, louboutin, oakley, timberland boots, iphone 6 cases, nike air max, mac cosmetics

oakleyses said...

ray ban, hollister, ugg,uggs,uggs canada, toms shoes, louis vuitton, pandora uk, vans, louis vuitton, karen millen uk, canada goose, moncler outlet, moncler, nike air max, moncler outlet, swarovski crystal, gucci, ugg,ugg australia,ugg italia, ugg uk, canada goose jackets, ugg, canada goose outlet, moncler uk, moncler, canada goose, doudoune moncler, pandora jewelry, canada goose outlet, canada goose uk, lancel, barbour uk, louis vuitton, louis vuitton, barbour, replica watches, marc jacobs, swarovski, thomas sabo, supra shoes, juicy couture outlet, moncler, montre pas cher, pandora charms, links of london, canada goose, pandora jewelry, wedding dresses, converse, converse outlet, louis vuitton, moncler, canada goose outlet, ugg pas cher, coach outlet, hollister