Tuesday, March 27, 2007

Technology Tour 3/19 - 3/27

No particular theme this week, just a lot of general commotion; the Smithsonian under scrutiny, the NY Times with a great feature on Museums around the US (As I noted in previous posts, see how much more effective geo-tagged data can be?) and the Museums & the web conference just around the corner. There's alot happening in the museum and technology worlds, so on to the tour...


  • One Picture, 1000 Tags - Pamela LiCalzi O’Connell of The New York Times catches up to the museum trend of social image tagging. As you may know this is a topic I have devoted many a keystroke to here, here and here. And while the analysis is pretty lowest-common denominator, I thought this quote framed social tagging in quite an effective way "If you try to find those paintings on the museum’s Web site you will probably fail unless you know the title or artist. You can’t search based on what you see." Or what you remember for that matter. The elephant in the room here is still platforms for increasing the scope of tagging and usage. That is, answering the question of what is in it for me in terms of the end user.

  • Six Vital Questions Every Web Site Owner Should Be Asking - Tony Baker on his blog provides a good breakdown of how museums can analyze their web presence, traffic and experience. His point on the disconnect between museums and their websites? "Yes, they can walk through the museum and wander around if they want, but you should have an obvious tour that is available to them." This is no less true online.

  • Cosby Taps YouTube for Slavery Museum Donations - and no one seemed to listen. Bill Cosby has created a website called eightbucks.org where he challenged website users and social video addicts to edit a video and post it to YouTube. Check it out because it is intriguing (and a good cause). The goals of this campaign was the "soliciting donations toward the building of a $200 million slavery museum." This is big goal and unfortunately, the campaign has had little success. Clearly, the approach is groundbreaking, using social content as a direct platform for philanthropy.

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