Showing posts with label PR. Show all posts
Showing posts with label PR. Show all posts

Thursday, February 22, 2007

MoMA and the Importance of Echo Chambers

Less than one week into it, there have already been many words written about the MoMA compensation scandal. I think the weeks to come will see an ever growing and widening scope of discussion and facts from Strom's initial revelations.

Before the next round of spin and fallout related to Glen Lowry's compensation hits the news, I thought this lulled moment might be a good opportunity to present some of the best blogs related to the scandal. In the weeks to come, it will be interesting to see to what extent user-generated sources serve to extend this debate.

In the political world, the resilience and echo chamber of blogs have been able to wreck havoc on otherwise robust political personalities and careers. We saw this throughout the 2006 election cycle between John Kerry's comments, macaca politics and Conrad Burn's perspectives on race. What made those controversies powerful was a combination of factors: the volume of political blog watchers, the media's attention to these grassroots sources and the sheer intensity of the campaign. Does the museum world have that kind of intensity? Do that many people care about the future and integrity of an American institution with enough force to override the wax and wane of the news cycle?

Time will tell. I am sure you will find that the following blogs will have plenty more words to spill before it is all done.

Blogs


  • Modern Art Notes - Tyler Green puts the current compensation issue in the greater context of MoMA's other recent lapses. He also puts forth quite a few suggestions to finding resolution.
  • Artful Manager - In an ironic (purposeful?) twist, the day after the MoMA story broke, Andrew Taylor put forth this great post on IRS guidelines for maintaining tax exemption. I hope that the museum can avoid that ordeal, but once the regulatory and oversight wheels start rolling, it is difficult to say what it will take to stop them.
  • Looking Around - Richard Lacayo writes a follow-up piece in the Time Blog covering much of the same ground as the original article. The notable addition his writing makes is the potential conflict of interest this would create between the director and trustees. Given some of the nasty criticism MoMA has received regarding its exhibition planning, MoMA's institutional government and decision-making seem entirely relevant.
  • CultureGrrl - Lee Rosenbaum authors a revealing post providing additional details going back to 1995 relating to Lowry's pay package. Some of the more revealing details here include NY State auditors' complicity in this affair. She also makes clear that Sen. Charles Grassley might have been the initial impetus for this controversy and is committed to finding the truth in this matter. Given government's power to subpoena, this could be a very bad for the Museum.
  • Bloggy - On a lighter note, there was a great post submitted on the site bloggy. A fine piece of satire, web or otherwise.
  • New York Intelligencer - One final post, this time from New York magazine's blog. Basically just another repetition of previously disclosed facts. One thing it reminded me of though... the $20 admission fee. I have a feeling this is going to get worse before it gets better, not just for MoMA, but for the entire cultural sector.

Tuesday, February 20, 2007

MoMA and Museum Accountability

It was not a good weekend news cycle for Museums in the context of public accountability.

Stephanie Strom of the NY Times lambasted MoMA for its covert executive compensation scheme. According to the times, two MoMA trustees established an independent foundation for sweetening the compensation for Director, Glen Lowry. It seems odd to step outside the Museum's bi-laws and structure for compensation since it is the trustees themselves who define and approve salaries for the Director. What possible reason could the trustees have had for this action except seeking to obscure the size of the Director's compensation package as reported in the Museum's public tax record - its 990's.

This behavior sounds familiar doesn't it - like the various excessive compensation schemes, creative accounting, back-dating options and general tomfoolery that has run amok lately in the corporate sector. It would seem MoMA's latest gaff points directly to the sad thesis of Paul Werner's book Museums Inc. - that Museums are increasingly corporate and as a public institution have served their purpose in society and are now in decline.

The proof is in the pudding here - there is a cost to slipping Museum accountability. In another NY Times article, this one by Carol Kino, the newspaper explores the rising trend of private art museums. Wealthy collectors are abandoning the obscured decision-making and politics of major museums in favor of a more grassroots and democratic approach. In order to get their art collections to the public, individuals are creating their own galleries and spaces. One of the most insightful quotes here is that "this new crop of exhibition spaces suggests a power shift within the art world — one that is leveling the playing field between collectors and museum professionals, driving up art prices and allowing wealthy private citizens an ever greater say in terms of how their gifts will be used."

Who can blame these collectors?

Museums seem increasingly insulated from their public roots. As Modern Art Notes reported, the Fine Arts Museums of San Francisco have chosen to host the privately-sponsored King Tut exhibition. The question of accountability here turns on the exhibit's educational and cultural significance. Tyler Green, like other art critics, claims "The AEG Tut show has no scholarly merit. It doesn't belong in a respectable art museum". So what then is it doing at a major museum? Where are the museum's executives and trustees in defending this decision?

It is disappointing, in both of these cases, that the mechanism for public oversight is silent. Trustees are meant to serve as the oversight and will of the public in insuring institutions are accountable and pursue their missions. At MoMA, Tyler Green has made some suggestions for first steps. Each of the suggestions, start at the very top of the institution.

While I agree with these steps, there is something more fundamental that needs to be achieved. Before the cycle of blame, finger-pointing, scape-goating and spin - these Museums need to engage the public in a full and transparent dialogue, and then seek to make amends. I would like to see these institutions embrace an executive blog. While this is perhaps not the most elegant or theatrical devices for social accountability, that's OK. They would be a start and one that would last beyond the initial binge and purge of PR cycles.